Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

A B C D E F G H I K L M O P R S T U V W

A

A+ Content Advertising Cost of Sale (ACoS) Amazon API (SP-API) Amazon Brand Registry Amazon Prime Amazon Vine ASIN

B

B2B (Business to Business) B2C (Business to Consumer) B2E (Business to Employee) Best Seller Rank (BSR) Brand Analytics Brand Store Bundling Buy Box

C

C2C (Consumer to Consumer) Click Through Rate (CTR) Coupon

D

Deal of the Day (DOTD) Dropshipping

E

European Article Number (EAN) Excess Inventory

F

FBA (Fulfilled by Amazon) FBA Fees FBA Inventory Age FBM (Fulfilled by Merchant) Fulfillment Center

G

G2C (Government to Consumer) GTIN

H

High Return Rate

I

Inventory Inventory Performance Index (IPI) Inventory Reconciliation

K

Keyword Indexing Keyword Ranking

L

Lightning Deals Listing Suppression

M

MAP Pricing Minimum Order Quantity (MOQ) Multi-Channel Fulfillment (MCF)

O

Online Arbitrage (OA) Original Equipment Manufacturer (OEM)

P

Package Slip Prime Badge Product Detail Page (PDP) Product Variation

R

Reimbursement Return on Investment (ROI) Revenue Per Visitor (RPV)

S

T

Tracking Number

U

UPC (Universal Product Code) Upsell

V

W

White Label (WL) Wholesale (WS)