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Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

Multi-Channel Fulfillment (MCF)

MCF lets sellers use Amazon’s fulfillment network to ship orders from non-Amazon channels—like Shopify, eBay, or their own website—while leveraging FBA speed and reliability.

What is MCF?

Multi-Channel Fulfillment uses your FBA inventory to fulfill orders from other sales channels. Amazon picks, packs, and ships, giving you Prime-like speed off Amazon without building separate logistics.

Benefits of using MCF

  • Fast, reliable shipping across channels
  • Unified inventory pool reduces stock fragmentation
  • Lower operational overhead vs. in-house fulfillment
  • Scalable peak-season capacity
  • Consistent customer experience beyond Amazon

Best practices for MCF

  • Sync inventory across all channels to prevent overselling
  • Segment SKUs if channel-specific packaging or SLAs differ
  • Model MCF fees vs. margins per channel
  • Use order routing rules to prioritize speed or cost
  • Monitor delivery performance and exceptions
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