Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

Coupon

An Amazon Coupon is a digital discount offer that shoppers can apply to eligible products, helping sellers increase visibility, click-through rates, and conversions.

What is an Amazon Coupon?

An Amazon Coupon is a digital promotion that allows shoppers to apply a discount to a product directly on the product page or search results. Coupons are created by sellers through Seller Central and appear as visible deal badges.

How Coupons Benefit Sellers

  • Increases product visibility in search results
  • Encourages faster purchase decisions
  • Improves click-through and conversion rates
  • Supports product launches and promotions
  • Attracts price-sensitive shoppers

Coupons and Sales Performance

While coupons can drive higher sales volume, they can also impact margins and Buy Box dynamics. Monitoring listing behavior during coupon campaigns is critical.

Tracking Coupon-Driven Changes with AmzMonitor

AmzMonitor tracks deal tags, price changes, and Buy Box shifts that often occur during coupon campaigns. Sellers receive alerts when listing behavior changes unexpectedly.

Monitor Coupon & Deal Tag Changes
AmzMonitor helps Amazon sellers monitor their products, competitors, and keyword rankings, as well as receive alerts for price changes, bad reviews, and hijackers. Try our 14-day free trial