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Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

Prime Badge

The Prime badge signals fast, reliable delivery and trusted fulfillment. Products with the badge typically see higher conversion and ad performance.

What is the Prime badge?

The Prime badge appears on listings that meet Amazon’s delivery speed and reliability standards, usually via FBA or Seller Fulfilled Prime. It boosts visibility, trust, and click-through rates.

Why Prime eligibility matters

  • Higher conversion due to fast shipping expectations
  • Improved ad performance and traffic quality
  • Stronger Buy Box competitiveness
  • Better customer satisfaction and repeat purchase
  • Reduced cart abandonment from delivery concerns

How to earn and keep the Prime badge

  • Use FBA or meet SFP performance thresholds
  • Maintain low late shipment and cancellation rates
  • Keep inventory healthy to avoid badge drops
  • Optimize packaging and handling times
  • Monitor delivery promises vs. actual performance
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