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Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

Lightning Deals

Lightning Deals are short, time-limited promotions on Amazon offering deep discounts to create urgency and boost sales volume quickly.

What are Lightning Deals?

These are time-sensitive discounts (usually 4–6 hours) featured on Amazon's Today's Deals page, driving massive visibility and impulse buys.

Benefits of Running Lightning Deals

  • Explosive short-term sales spike
  • Improved organic ranking from velocity surge
  • Increased brand exposure and reviews
  • Great for clearing inventory or launching new products
  • Prime members get early access during big events

Eligibility Requirements

Professional seller account, 3.5+ star rating, Prime-eligible product, meaningful discount (often 15–20%+), solid sales history, and compliant policies.

Best Practices for Success

  • Offer the lowest price of the year for better approval odds
  • Include all variations to maximize reach
  • Prepare inventory – deals can sell out fast
  • Promote via social/email to drive extra traffic
  • Analyze performance to refine future promotions
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