What is MAP Pricing?

MAP Pricing is a brand-enforced rule that sets the lowest publicly advertised price for a product. It doesn’t control the actual selling price, but it governs how low a price can be shown in ads, listings, and storefronts to protect brand value and reseller margins.

Why MAP matters

• Prevents price wars and margin erosion
• Protects brand positioning and perceived value
• Creates a fair playing field for authorized resellers
• Reduces customer confusion across channels
• Supports long-term pricing stability

Best practices for MAP compliance

• Publish clear MAP terms and update them consistently
• Track advertised prices across marketplaces and resellers
• Use graduated enforcement—warnings, suspensions, delisting
• Align promotions with MAP (e.g., coupons vs. public price cuts)
• Document violations for legal and partner follow-up

Monitoring MAP Pricing with AMZMonitor

AMZMonitor enables suppliers and manufacturers to track MAP pricing on Amazon by setting defined MAP values for their products. When a seller violates the agreed pricing, AMZMonitor sends real-time alerts and provides clear reports identifying violating sellers, helping brands quickly address pricing inconsistencies and protect brand value with minimal manual effort.