Amazon Seller Dictionary
This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.
MAP Pricing
MAP (Minimum Advertised Price) is a policy set by brands to prevent price erosion by restricting how low resellers can publicly advertise a product’s price.
What is MAP Pricing?
MAP Pricing is a brand-enforced rule that sets the lowest publicly advertised price for a product. It doesn’t control the actual selling price, but it governs how low a price can be shown in ads, listings, and storefronts to protect brand value and reseller margins.
Why MAP matters
- Prevents price wars and margin erosion
- Protects brand positioning and perceived value
- Creates a fair playing field for authorized resellers
- Reduces customer confusion across channels
- Supports long-term pricing stability
Best practices for MAP compliance
- Publish clear MAP terms and update them consistently
- Track advertised prices across marketplaces and resellers
- Use graduated enforcement—warnings, suspensions, delisting
- Align promotions with MAP (e.g., coupons vs. public price cuts)
- Document violations for legal and partner follow-up
Monitoring MAP Pricing with AMZMonitor
AMZMonitor enables suppliers and manufacturers to track MAP pricing on Amazon by setting defined MAP values for their products. When a seller violates the agreed pricing, AMZMonitor sends real-time alerts and provides clear reports identifying violating sellers, helping brands quickly address pricing inconsistencies and protect brand value with minimal manual effort.
MAP Violation Report