Amazon Seller Compare Report FAQ
What is a Seller Compare Report?
It's a side-by-side comparison of two to four sellers you're tracking, showing catalog overlap, price differences, and full product-level detail.
How many sellers can I compare at once?
You can select between 2 and 4 sellers from your tracked list for a single comparison.
What does "catalog overlap" mean?
Pick a reference seller. For each other seller in the comparison, the chart splits the reference seller's products into two groups: Offered On — the products that other seller also carries — and Not Offered — the ones they don't. Click either segment to see the exact products.
How is price positioning calculated?
For the products that overlap — the ones your reference seller and each other seller both carry — the chart shows which ones are priced lower, equal, or higher than the reference seller's price.
Can I save comparisons and export the data?
Yes. You can save a comparison by name, edit or delete it anytime, and export the full Product Compare Table to Excel whenever you need it.