Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

Bundling

Bundling is when sellers combine multiple related products into a single package offer, typically at a discounted price compared to buying each item separately. It's a powerful tactic to lift average order value and move more inventory.

What is Product Bundling on Amazon?

Bundling lets you group complementary or related items into one listing (e.g., a starter kit, refill pack + tool). Customers get a better deal, and you increase the total value per order.

Benefits of Using Bundles

  • Boosts average order value (AOV) significantly
  • Helps clear slower-moving inventory by pairing it with bestsellers
  • Improves perceived value and customer satisfaction
  • Can strengthen competitive positioning against single-item sellers
  • Encourages repeat purchases with refill-style bundles

How to Create Effective Bundles on Amazon

Use Amazon's variation or bundle features (where allowed), create a new ASIN for the bundle, add clear bundle-specific images and titles, and price it attractively while maintaining healthy margins.

Best Practices for Successful Bundling

  • Choose items that naturally go together and solve a customer need
  • Keep bundle pricing 10–25% lower than individual totals
  • Use high-quality images showing the complete set
  • Highlight bundle savings clearly in title and bullets
  • Monitor performance — bundles can cannibalize single sales if not priced right
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