Bundling is when sellers combine multiple related products into a single package offer, typically at a discounted price compared to buying each item separately. It's a powerful tactic to lift average order value and move more inventory.
Bundling lets you group complementary or related items into one listing (e.g., a starter kit, refill pack + tool). Customers get a better deal, and you increase the total value per order.
Use Amazon's variation or bundle features (where allowed), create a new ASIN for the bundle, add clear bundle-specific images and titles, and price it attractively while maintaining healthy margins.