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Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

Click Through Rate (CTR)

Click Through Rate (CTR) measures how often shoppers click your product listing after seeing it in search results, ads, or emails — expressed as a percentage of impressions that turn into clicks.

What is Click Through Rate (CTR)?

CTR shows the percentage of people who click your listing out of everyone who sees it (impressions). On Amazon, it's calculated as (Clicks ÷ Impressions) × 100.

Why CTR Is Important for Sellers

  • Higher CTR signals relevance to Amazon's algorithm
  • Strong CTR often leads to better organic rankings over time
  • Directly impacts traffic from organic search and PPC campaigns
  • Helps evaluate title, main image, and price effectiveness
  • Low CTR can mean wasted ad spend or poor visibility

How to Improve Your CTR

  • Optimize main image for clarity, zoom quality, and lifestyle appeal
  • Write benefit-focused, keyword-rich titles under 200 characters
  • Use competitive, eye-catching pricing
  • Test A/B variations with tools like Manage Your Experiments
  • Add urgency (limited stock, deals) when appropriate
AmzMonitor helps Amazon sellers monitor their products, competitors, and keyword rankings, as well as receive alerts for price changes, bad reviews, and hijackers. Try our 14-day free trial
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