Best Seller Rank (BSR) is an Amazon metric that indicates how well a product is selling compared to others in the same category. A lower BSR means higher sales performance.
Best Seller Rank (BSR) is Amazon’s ranking system that reflects a product’s sales performance within a specific category. The lower the BSR number, the better the product is selling compared to others.
BSR is influenced by recent and historical sales velocity, category competition, pricing, promotions, and Buy Box ownership. Sudden changes in sales volume can cause rapid BSR fluctuations.
AMZMonitor helps sellers track ASIN-level performance signals that directly influence Best Seller Rank (BSR), including Buy Box changes, pricing updates, and listing disruptions. By continuously monitoring these factors, AMZMonitor allows sellers to understand why BSR moves up or down, protect sales momentum, and take action before rankings drop.In addition, AMZMonitor tracks your BSR position across relevant Amazon categories and monitors BSR progress over time, giving you clear visibility into your standing within the Amazon marketplace. With real-time insights into ranking fluctuations and marketplace dynamics, sellers can build stronger sales strategies and respond quickly to competitive changes.
Track Amazon BSR Changes