Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

B2E (Business to Employee)

B2E refers to products, services, or platforms that companies provide to their employees, often with exclusive benefits or discounted pricing.

What is B2E?

B2E (Business to Employee) describes offerings that companies make available to their workforce, such as internal services, benefit programs, or special purchasing opportunities.

Common B2E Use Cases

  • Employee discount programs
  • Internal purchasing platforms
  • Corporate benefit portals
  • Training and service access
  • Wellness and lifestyle offerings

B2E and Digital Platforms

Modern B2E models rely heavily on digital systems to manage access, pricing, and eligibility for employees.

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