Amazon Seller Dictionary
This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.
Brand Analytics
Brand Analytics is an Amazon reporting tool that provides brands with insights into customer search behavior, purchasing trends, and competitor performance.
What is Amazon Brand Analytics?
Amazon Brand Analytics is a data platform available to Brand Registered sellers that reveals how shoppers search for, discover, and purchase products on Amazon.
Key Brand Analytics Reports
- Search Term Analysis
- Market Basket Analysis
- Item Comparison and Alternate Purchase
- Repeat Purchase Behavior
- Demographic insights (where available)
How Sellers Use Brand Analytics
Sellers use Brand Analytics to optimize listings, improve advertising strategies, and identify emerging competitors or demand trends.
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