Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

Amazon Brand Registry

Amazon Brand Registry is a free program for trademarked brands that unlocks powerful tools for content enhancement, brand protection, analytics, and counterfeit prevention.

What is Amazon Brand Registry?

It's a free enrollment program that verifies your brand ownership (via trademark) and gives access to exclusive features like A+ Content, Brand Stores, enhanced reporting, and anti-counterfeit tools.

Key Benefits of Enrolling

  • Create rich A+ Content and custom Brand Stores
  • Access Brand Analytics for deeper customer insights
  • Stronger protection against hijackers and counterfeits
  • Use tools like Report a Violation and Project Zero
  • Eligibility for Sponsored Brands, Vine reviews, and more

Requirements for Enrollment

You need an active, registered trademark (or pending in some cases via IP Accelerator) in supported countries, plus proof of brand ownership (logo, images on product/packaging).

Best Practices for Brand Registry Success

  • Enroll early to unlock A+ and protection tools
  • Use IP Accelerator if trademark is pending
  • Monitor violations and respond quickly
  • Build consistent branding across listings
  • Leverage analytics to refine strategy

How AMZMonitor Helps Protect Your Brand

AMZMonitor helps safeguard your brand by monitoring who is selling on your product listings. If a new or unauthorized seller appears on your product—potentially offering counterfeit, similar, or policy-violating items—AMZMonitor immediately notifies you. These timely alerts allow you to take action early, protect your Brand Registry rights, maintain Buy Box control, and prevent revenue loss before serious damage occurs.

Track Brand & Listing Changes with AmzMonitor
AmzMonitor helps Amazon sellers monitor their products, competitors, and keyword rankings, as well as receive alerts for price changes, bad reviews, and hijackers. Try our 14-day free trial