Start Free Trial No Need Credit Card
Go To Dashboard
Demo Login Start Free Trial No Need Credit Card Dashboard Sign Out

Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

Revenue Per Visitor (RPV)

Revenue Per Visitor (RPV) calculates the average revenue generated by each person who visits your Amazon product listing or store — a key indicator of how effectively your traffic converts into sales.

What is Revenue Per Visitor (RPV)?

RPV measures how much money each visitor brings in on average. It's calculated by dividing total revenue by the total number of unique visitors to your listing or Brand Store.

Why RPV Is a Valuable Metric

  • Shows overall effectiveness of your listing at turning views into revenue
  • Helps compare performance across products or traffic sources
  • Highlights which marketing channels deliver the best return
  • Guides optimization of price, images, reviews, and content
  • Strong RPV often correlates with higher profitability

How to Increase Your RPV

  • Optimize conversion rate with better images and A+ Content
  • Raise average order value through bundling or upsells
  • Target high-intent keywords and audiences
  • Improve trust signals (reviews, ratings, fast shipping)
  • Test pricing strategies to find the sweet spot
AmzMonitor helps Amazon sellers monitor their products, competitors, and keyword rankings, as well as receive alerts for price changes, bad reviews, and hijackers. Try our 14-day free trial
Start 14 Days Free Trial No Need Credit Card Free Chrome Extension