A tracking number is a unique code assigned to a shipment that allows sellers and customers to track the delivery status of an order from dispatch to final delivery.
A tracking number is a unique identifier assigned by a shipping carrier that allows the shipment to be tracked throughout the delivery process. On Amazon, tracking numbers are critical for order validation and seller performance metrics.
Invalid, late, or missing tracking numbers can negatively impact seller metrics and Buy Box eligibility. Carrier delays or incorrect data entry are common causes of tracking-related issues.