Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

Tracking Number

A tracking number is a unique code assigned to a shipment that allows sellers and customers to track the delivery status of an order from dispatch to final delivery.

What is a Tracking Number?

A tracking number is a unique identifier assigned by a shipping carrier that allows the shipment to be tracked throughout the delivery process. On Amazon, tracking numbers are critical for order validation and seller performance metrics.

Why Tracking Numbers Matter on Amazon

  • Required to confirm on-time shipment
  • Reduces A-to-Z claim risks
  • Improves customer trust and transparency
  • Impacts seller performance metrics
  • Essential for FBM order compliance

Common Tracking Number Issues

Invalid, late, or missing tracking numbers can negatively impact seller metrics and Buy Box eligibility. Carrier delays or incorrect data entry are common causes of tracking-related issues.

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