ROAS measures how much revenue you generate for every dollar spent on advertising. It is a key metric for evaluating campaign performance.
Return on Ad Spend (ROAS) shows how efficiently your advertising is generating revenue. It is calculated by dividing total ad revenue by total ad spend. A higher ROAS means you are earning more for every dollar spent.
ROAS helps you decide which campaigns to scale and which to optimize or pause. It’s especially useful when comparing performance across multiple campaigns or products.
