Listing hijacking is when an unauthorized third-party seller adds themselves to your product listing and sells counterfeit or inferior versions of your product, often undercutting your price and damaging your brand reputation.
Listing hijacking happens when another seller attaches themselves to your Amazon product listing without your permission and begins selling what they claim is the same product — often at a lower price. These sellers are typically offering counterfeit copies, low-quality knockoffs, or completely different items using your listing's ASIN, reviews, and brand identity to make sales.
The consequences go beyond lost sales. When a hijacker wins the Buy Box, customers receive their inferior product while your brand takes the blame. Negative reviews start piling up for something you didn't sell. Your carefully built reputation takes hits you had no part in causing. And because Amazon customers rarely check which seller fulfilled their order, the damage can escalate quickly before you even realize it's happening.
Early detection is everything with hijacking — the longer it goes unnoticed, the more damage accumulates. Steps sellers typically take include:
