What is A+ Content?

A+ Content (formerly known as Enhanced Brand Content) is an Amazon feature available to Brand Registered sellers. It enables sellers to replace standard product descriptions with visually rich modules, including images, custom text layouts, and comparison charts.

Benefits of Using A+ Content

• Improves conversion rates by providing richer product information
• Builds customer trust through professional brand storytelling
• Reduces return rates by setting clear expectations
• Helps differentiate products from competitors
• Enables comparison between multiple ASINs

Best Practices When Creating A+ Content

• Use high-resolution images that clearly show product details
• Focus on benefits rather than just features
• Keep text concise and easy to scan
• Ensure consistent branding across all modules
• Avoid keyword stuffing and promotional claims

What Should A+ Content Include?

Effective A+ Content typically includes lifestyle images, feature highlight sections, comparison charts, brand story modules, and clear explanations of how the product solves customer problems.

Monitoring Listing Changes

Once A+ Content is live, it is important to monitor your product listings for unexpected changes, content removals, or competitor interference. AMZMonitor tracks listing changes made by you or your competitors—such as “Description From Brand” and “Description From Manufacturer” updates—and instantly notifies you when any modification is detected. This helps protect your brand, maintain content accuracy, and preserve conversion performance.