What is Deal of the Day (DOTD)?

Deal of the Day is a 24-hour limited-time promotion where Amazon features one main product (or occasionally a small related group) at a steep discount. It appears prominently on the Gold Box Deals page and in email notifications to millions of shoppers.

Benefits of Running a DOTD

• Massive short-term sales volume and velocity boost
• Significant improvement in organic keyword rankings from surge in purchases
• Increased brand exposure to Prime members and deal hunters
• Opportunity to gather more reviews quickly
• Great for clearing inventory or launching new products with a bang

Eligibility & Requirements for DOTD

Professional seller account, strong sales history, 3.5+ star rating, meaningful discount (often 20–50%+), Prime eligibility, and sufficient inventory to handle potential high demand are typically required.

Best Practices for DOTD Success

• Offer your lowest price of the year to improve selection chances
• Ensure inventory can support 5–10× normal daily sales
• Promote the deal via social media, email lists, and influencers
• Prepare for post-deal pricing strategy to protect margins
• Monitor performance metrics during and after the 24-hour window

Monitoring Price & Buy Box Dynamics with AMZMonitor

AMZMonitor tracks price changes and Buy Box movements across your listings and competitors, giving you clear visibility into market pricing behavior. By monitoring these signals, sellers can understand competitor pricing strategies, protect Buy Box ownership, and make smarter pricing decisions to strengthen market positioning and maximize sales performance.