What is Amazon Prime?

Amazon Prime is a paid membership program that provides customers with free two-day (or faster) shipping on eligible items, plus access to streaming services, exclusive deals, and additional perks to encourage loyalty and frequent purchases.

Key Benefits for Prime Members

• Free fast shipping (often same-day or next-day in many areas)
• Prime Video, Prime Music, Prime Reading, and gaming benefits
• Early access to Lightning Deals and exclusive promotions
• Free returns on many items and discounted Whole Foods shopping
• Encourages higher order values and repeat purchases

Why Prime Matters for Sellers

• Prime-eligible listings (FBA) get preferred visibility and trust
• Prime badge significantly boosts conversion rates
• Prime customers account for the majority of Amazon sales
• Non-Prime listings often lose the Buy Box to Prime offers
• Essential for competing in most competitive categories

Best Practices to Become Prime-Eligible

• Use Fulfillment by Amazon (FBA) for automatic Prime eligibility
• Maintain excellent seller metrics (low ODR, fast shipping)
• Ensure consistent inventory to avoid stockouts
• Enroll in Prime Early Access for select promotions
• Monitor account health to keep Prime status active