Amazon Seller Dictionary
This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.
Amazon Prime
Prime is Amazon’s subscription program offering fast, free shipping on millions of items, along with exclusive benefits like Prime Video, Prime Music, Prime Reading, and other digital services that enhance customer loyalty.
What is Amazon Prime?
Amazon Prime is a paid membership program that provides customers with free two-day (or faster) shipping on eligible items, plus access to streaming services, exclusive deals, and additional perks to encourage loyalty and frequent purchases.
Key Benefits for Prime Members
- Free fast shipping (often same-day or next-day in many areas)
- Prime Video, Prime Music, Prime Reading, and gaming benefits
- Early access to Lightning Deals and exclusive promotions
- Free returns on many items and discounted Whole Foods shopping
- Encourages higher order values and repeat purchases
Why Prime Matters for Sellers
- Prime-eligible listings (FBA) get preferred visibility and trust
- Prime badge significantly boosts conversion rates
- Prime customers account for the majority of Amazon sales
- Non-Prime listings often lose the Buy Box to Prime offers
- Essential for competing in most competitive categories
Best Practices to Become Prime-Eligible
- Use Fulfillment by Amazon (FBA) for automatic Prime eligibility
- Maintain excellent seller metrics (low ODR, fast shipping)
- Ensure consistent inventory to avoid stockouts
- Enroll in Prime Early Access for select promotions
- Monitor account health to keep Prime status active
AmzMonitor helps Amazon sellers monitor their products, competitors, and keyword rankings, as well as receive alerts for price changes, bad reviews, and hijackers. Try our 14-day free trial