Amazon has just introduced a new AI-powered feature that helps shoppers by summarizing product reviews. Instead of reading through hundreds of individual reviews, this tool gives a short and clear summary of what customers are saying about a product. This review summarization tool is part of Amazon's larger plan to integrate AI into its services. The company has been investing in AI technology for years, especially in its cloud computing division, Amazon Web Services. Now, they are using AI in more consumer-focused ways, making online shopping faster and easier.
The AI scans customer reviews, looks for common opinions, and creates a short paragraph that captures the main points. For example, if many buyers mention that a gadget is easy to use and has a good battery life, the summary will highlight those features.
Along with the summary, Amazon also provides clickable tags related to key aspects of the product, like "Performance" or "Ease of Use." Clicking on these tags opens a pop-up that provides more detailed insights. Users will see a breakdown of how many customers mentioned that aspect, along with both positive and negative mentions. Additionally, the pop-up includes an AI-generated summary specifically for that aspect and displays four relevant customer reviews discussing it in detail. This allows shoppers to get a deeper understanding of key product attributes at a glance.
Why AI Reviews Don’t Show Up?
AI-generated reviews do not appear for every product on Amazon, and there are several reasons for this. First, Amazon's AI requires a sufficient number of customer reviews to generate a meaningful summary. If a product does not have enough reviews, the AI-generated review will not be available. Additionally, if the feedback on a product is highly inconsistent or contradictory, the AI may struggle to create a clear summary, resulting in the absence of an AI-generated review.
Another factor is Amazon’s filtering system for spam and fake reviews. If suspicious or fraudulent reviews are detected, Amazon may choose not to display an AI-generated summary for that product. Therefore, if a product does not have an AI-generated review, it is likely due to an insufficient number of reviews or a decision by Amazon to exclude the summary for that item.
Amazon’s new AI-powered review summarization feature has been widely rolled out and is known to be active in major e-commerce markets. It is particularly available in the U.S., the U.K., and large marketplaces across Europe. This expansion allows more shoppers to benefit from AI-generated summaries and easily understand customer opinions at a glance.
AmzMonitor’s New Feature for AI-Generated Reviews: Customer Says
AmzMonitor's new feature allows you to track review summaries, highlights, and breakdowns of highlights for the products you follow. You can view and filter the AI-generated reviews of all your tracked products in one table, and export this data—including key aspects—to conduct detailed analysis on your products. With this new feature, you can quickly understand how your products are generally perceived by customers and take action accordingly.
