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Amazon Seller Dictionary

This dictionary is designed to help Amazon sellers quickly understand the most important terms used inside Amazon’s ecosystem.

European Article Number (EAN)

EAN is a standardized 13-digit barcode system used across Europe to uniquely identify retail products. It helps streamline supply chain operations, inventory management, and international product recognition.

What is an EAN?

The European Article Number (EAN-13) is a 13-digit global barcode standard (very similar to UPC but with an extra digit) used to uniquely identify consumer products, especially in Europe and internationally.

Why Amazon Requires EANs

  • Ensures accurate product matching across global marketplaces
  • Prevents duplicate listings and catalog confusion
  • Required for most non-exempt categories when creating new listings
  • Supports inventory tracking and supply chain efficiency
  • Essential for Brand Registry and international selling

EAN vs UPC – Quick Comparison

EAN-13 is the international standard (13 digits, starts with country code), while UPC-A is mainly used in the US and Canada (12 digits). Many products now use EAN globally for compatibility.

Best Practices for EAN Usage on Amazon

  • Purchase legitimate EANs from GS1 to avoid future issues
  • Never reuse or buy cheap resold barcodes – they lead to suspensions
  • Apply for GTIN/UPC/EAN exemption if eligible (private label/handmade)
  • Include the correct EAN in your product data feed
  • Keep records of your GS1 purchase for verification
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