In this guide, we’ll cover:
- Official Amazon Product Image Requirements
- Best Practices to Make Your Images Stand Out
- Common Mistakes to Avoid
- How AmzMonitor Helps Track Unauthorized Image Changes
This approach ensures your images are optimized for both sales performance and compliance, giving you a competitive edge.
Amazon Product Image Requirements
To ensure a consistent and professional shopping experience, Amazon enforces strict image standards. Non-compliant images may lead to your listing being suppressed—meaning it won’t appear in search results until corrected. Here's how to stay compliant and make your product shine.
Technical Requirements
- Minimum Requirement:Every product must include at least one image.
- Image Dimensions:Longest side must be between 500 and 10,000 pixels. For zoom functionality, 1,000 pixels minimum is recommended; 1,600 pixels is ideal.
- Accepted Formats:JPEG (.jpg/.jpeg), PNG (.png), TIFF (.tif), and non-animated GIF (.gif). JPEG is preferred for optimal performance.
- Quality Standards:Images must be sharp, clear, and professional. Avoid pixelation, blurriness, or jagged edges.
Main Image Requirements
The main image is the first image seen in search results and on product detail pages. It must:
- Accurately depict the product being sold.
- Have a pure white background (RGB 255,255,255).
- Occupy at least 85% of the image frame.
- Be free of text, logos, borders, watermarks, or graphic overlays.
- Show the entire product, without cropping or cutting off parts.
- Exclude props or accessories not included with the product.
Real-life example:Many sellers mistakenly add “100% original” or “fast shipping” text to their main images. Amazon suppresses these listings. The proper approach is to place such details in the product description or A+ Content.
General Rules for All Images
- Must match the product title and accurately represent the item.
- No nudity, sexually suggestive content, or misleading visuals.
- Do not use Amazon logos, trademarks, or badges (e.g., “Amazon’s Choice”, “Best Seller”).
- Avoid including customer reviews, star ratings, or pricing information in the image.
Pro Tip: Even if your images meet all requirements, Amazon may choose which image to display. Make sure your best image is listed first and clearly showcases your product.
Best Practices for Amazon Product Images
Following Amazon’s rules is just the starting point. To truly stand out and convert browsers into buyers, use these proven strategies:
1. Show Multiple Angles
Show the product from 6–7 different angles. Customers want a complete view.
Example:A pair of shoes photographed from multiple angles to give customers a clear view of the design and details.
Example: For a kitchen blender, include front, side, top, and detailed shots of attachments.
2. Lifestyle Images
Show your product in use to help customers visualize it in their life.
Example: A leather iPhone wallet case filled with cards, placed on a desk next to a laptop, and coffee cup/glasses, showing how it fits naturally into a professional workspace.
3. Infographic Images
Overlay key features, measurements, and benefits. This is especially effective for electronics or technical products.
Example:A backpack image showing “30L capacity” and “sizes” using arrows and labels.
Example:A coffee machine on a kitchen counter with a cup, showing daily use while overlay text highlights the sizes.
4. Include Videos
Short product videos (30–45 seconds) can increase conversion rates by showing the product in action.
5. Mobile Optimization
Ensure text and graphics are readable on small screens—most shoppers use mobile.
6. Highlight Features
Zoom in on textures, stitching, buttons, or materials to build trust and showcase quality.
Example: A handbag’s with fine details such as zippers, shoulder strap, and a detachable tassel to highlight features.
7. Use 3D or Exploded Views
For complex products, a 3D render or cross-section helps customers understand internal mechanisms.
Example: A vacuum cleaner shown with a cross-section view to reveal its internal mechanism and how it works.
8. Before-and-After Images
Show the problem-solving effect of your product.
Example:Before and after photos showing the effect of the bunion corrector on foot shape.
9. Professional Photography
Invest in professional photography. Even a $300–$500 investment for main and additional images can dramatically improve your listing performance.
Common Mistakes to Avoid
Even if your images meet Amazon’s technical requirements, certain missteps can still damage your listing’s visibility and credibility. Avoid these pitfalls to keep your product front and center:
- Poor Image Quality:Blurry, pixelated, or low-resolution photos make your product look unprofessional and untrustworthy.
- Text or Branding on Main Image:Adding promotional text, logos, or badges to your primary image violates Amazon’s rules and often leads to suppression.
- Irrelevant Props or Items:Including accessories not sold with the product confuses buyers and can be misleading.
- Excessive White Space:If your product appears too small within the frame, it loses impact and fails to grab attention.
- Generic or Stock Photos:Using non-original images—especially for lifestyle shots—can result in rejection and lower engagement.
AmzMonitor: Protect Your Image Assets
Amazon sometimes selects images from multiple sellers. Unauthorized changes can:
- Customer confusion
- Damage to your brand identity
- A drop in conversion and sales.
AmzMonitor automatically tracks changes to your product images:
- Alerts you when a product image is modified
- Helps maintain brand consistency.
- Gives you a competitive advantage by ensuring your listings remain accurate.
Conclusion
Clear and high-quality product images are very important for success on Amazon. If you follow Amazon’s rules, your listings stay safe. If you use smart image strategies, you can get more clicks and more sales.
With AmzMonitor, you gain the additional advantage of product monitoring for any unauthorized image changes, ensuring your products always look their best.