Amazon reviews are crucial for establishing trust with potential buyers. They offer firsthand experiences from previous Amazon customers, helping new buyers make informed decisions. While positive reviews can boost your sales, negative Amazon reviews, especially those from fake accounts or bots, can harm your business. Knowing how to remove such bad reviews is vital for maintaining your Amazon brand's reputation.

Importance of Amazon Product Reviews

Some sellers might underestimate the significance of managing reviews, considering it a minor aspect of running an Amazon store. However, feedback is a powerful tool that can significantly impact customer trust and purchasing decisions. According to the Review Surveys, more than 80% of people trust Amazon reviews as much as personal recommendations, and more than 70% say positive Amazon reviews make them trust a business more. Therefore, maintaining a positive Amazon review profile is essential for driving sales and building trust on Amazon marketplaces.

Impact of Negative Reviews

Negative reviews or bad reviews on Amazon can directly affect your Amazon sales by damaging your brand's reputation on Amazon. Additionally, they can influence your standing within Amazon's marketplace. Sellers with higher positive feedback are more likely to win the Buy Box, which gives their products a competitive edge. Amazon considers several factors for Buy Box eligibility, including seller rating, price, and fulfillment method. A high average rating is crucial for securing this advantage.

Order Defect Rate (ODR) and Seller Performance

Amazon uses the Order Defect Rate (ODR) to evaluate seller performance. An order is considered defective if it results in an unresolved A-Z Guarantee claim, a refund claim, or negative feedback. Sellers are required to maintain an ODR below 1%. Exceeding this threshold can lead to account deactivation, emphasizing the importance of managing negative reviews effectively.

Steps to Remove Negative Reviews

  • Step 1: Analyze the Review When you encounter a bad review, stay calm and read it thoroughly. Determine if the review is from a genuine customer or a competitor, understand the cause of dissatisfaction, and check if it violates Amazon’s guidelines.
  • Step 2: Contact Amazon Support If the review includes inappropriate language, off-topic complaints, or violates Amazon's terms of service, contact Amazon seller support to request its removal. If you suspect the review is from a competitor, report it to Amazon, though removing such reviews can be challenging without substantial evidence.
  • Step 3: Engage with the ReviewerFor legitimate negative reviews, reach out to the customer directly. Address their concerns politely and offer solutions. A constructive response can sometimes lead the customer to update or remove their negative review.
  • Step 4: Downvote Unhelpful Reviews If you can't remove a negative review, you can ask genuine customers to downvote it as unhelpful. This can reduce its visibility, though it’s not a foolproof solution and should be used sparingly.

Benefits of Negative Reviews

Despite their negative impact, poor reviews can offer valuable insights. They highlight areas for improvement and can make your store appear more authentic. No brand is perfect, and occasional negative feedback shows potential customers that reviews are genuine. Additionally, how you respond to criticism can build trust with prospective buyers, demonstrating your commitment to customer satisfaction.

Leveraging Review Monitoring Tools

Staying proactive about review management is crucial. Tools like AmzMonitor can help you track and respond to reviews efficiently. This tool allows you to monitor reviews across various metrics, ensuring you stay on top of customer feedback and maintain a positive online presence.

Taking prompt action for new Amazon reviews is crucial to the success of your Amazon business. Good Amazon reviews not only contribute to stronger brand credibility and more favor with the Amazon algorithm, but they also create healthier customer loyalty, stronger customer satisfaction, and greater popularity with the Amazon search algorithm. Staying tuned with Amazon Review and Product Rating Tracking tools enables you to take timely actions to protect your Amazon business.

AmzMonitor screens any suspicious activity on your Amazon product listings. Here are the key features of AmzMonitor:

  • New Reviews: Get instant notifications for every new review on your product listings. This allows you to respond promptly to customer feedback, addressing any concerns or questions they may have.
  • Negative Reviews: Immediate alerts for negative reviews enable you to manage potential issues before they escalate. Quick and appropriate responses can help mitigate the impact of negative feedback.
  • New Star Ratings: Stay updated with every new star rating your product receives. This helps you keep a close eye on your overall product rating and identify any sudden drops that may need attention.
  • Product Rating Changes:Track any changes in your product ratings over time. This feature is essential for understanding trends and patterns in customer satisfaction.
  • Deleted Reviews: Get notifications when top critical and positive reviews are changed. Tracking your top reviews can provide insights into customer behavior or issues with your product.

AmzMonitor ensures you stay informed with real-time review and rating alerts via email notifications. When the Amazon review tracker detects any changes in your reviews and ratings, you can take the necessary actions to protect your Amazon business reputation and customer loyalty.

Why Choose AmzMonitor?

  • Proactive Management: By staying informed about every review and rating change, you can act swiftly to address issues and maintain a positive brand image.
  • Enhanced Customer Loyalty: Responding to reviews, especially negative ones, shows customers that you care about their experience. This can enhance customer loyalty and satisfaction.
  • Improved Algorithm Favor: Consistently good reviews and high ratings can improve your standing with Amazon's search algorithm, potentially boosting your product's visibility and sales.

Sign up for AmzMonitor today and enjoy a 14-day trial with no credit card required. Stay proactive, stay informed, and stay ahead with AmzMonitor.


In conclusion, managing Amazon reviews is an essential aspect of maintaining a successful Amazon business. Reviews significantly influence customer trust and purchasing decisions, with positive feedback enhancing your brand's reputation and negative reviews potentially harming it. By understanding the impact of reviews on your Order Defect Rate (ODR) and overall seller performance, you can take proactive steps to address and mitigate negative feedback.

Utilizing tools like AmzMonitor enables you to stay on top of review management, ensuring you receive real-time notifications and can respond promptly to customer concerns. This proactive approach not only helps in resolving issues quickly but also demonstrates your commitment to customer satisfaction, thereby fostering greater customer loyalty and trust.

Negative reviews, while challenging, also provide valuable insights for improvement and authenticity. Addressing them effectively can turn a potential setback into an opportunity for growth and better customer relations. By leveraging AmzMonitor's features, you can ensure your Amazon business remains reputable, competitive, and customer-centric.

Sign up for AmzMonitor today to take control of your review management, boost your brand credibility, and drive more sales. Enjoy a 14-day trial with no credit card required and experience the benefits of staying proactive and informed in the dynamic Amazon marketplace.