The Amazon marketplaces are boasting hundreds of millions of products across more than 30 categories. But what’s even more fascinating is the existence of a special ranking system called the Best Sellers Rank (BSR) that applies to the majority of these items. In this article, we'll unravel the mystery behind BSR and explore its significance for your Amazon FBA business.
What is Amazon BSR?
Amazon's Best Sellers Rank (BSR) is like a spotlight on a product's performance within the vast Amazon marketplace. Imagine each product as a contestant in a race, and the BSR is their position on the leaderboard based on sales.
Picture this: a product ranked #1 in the Pet Supplies category is like the Usain Bolt of the Amazon track—it's sprinting off the shelves. Meanwhile, a product ranked #200,000 is more like a casual jogger, taking its time.
But here's the twist: the BSR isn't a one-size-fits-all metric. It's tailored to each product's category. So, while a toy might be rocking a stellar BSR of 5,000 in the Toys & Games arena, it might be chilling at 50,000 when it steps into the Electronics zone.
In essence, the BSR is the ultimate scoreboard, revealing how well a product stacks up against its competitors in its specific category. And understanding this ranking can be your secret weapon in navigating the Amazon jungle and steering your business towards success.
How Amazon Calculates Best Sellers Rank?
Amazon keeps the exact formula for calculating the Best Sellers Rank (BSR) under wraps, but several factors play into it:
- Sales Performance: Both current and past sales heavily influence a product's BSR. The more sales a product racks up, the better its BSR.
- Price Changes and Promotions: Fluctuations in product pricing and participation in promotions can impact BSR.
- Competition: The performance of similar products in the same category also affects BSR.
Think of the Best Sellers Rank (BSR) on Amazon like a rollercoaster ride that's constantly moving based on sales. Picture this: You're at an amusement park, and the rollercoaster represents your product's sales journey.
Imagine your product starts off with a bang, selling 10 units in one hour. It's like climbing up that thrilling hill of the rollercoaster, feeling the rush of success. But then, the next hour, sales slow down to just one unit. Instead of the coaster plummeting straight down, the BSR doesn't immediately nosedive to reflect that single sale.
Why? Because just like on the rollercoaster, there's momentum from the previous climb. The BSR algorithm takes into account not just the current sales pace but also the history of sales. So, even if there's a sudden drop in sales, the BSR considers the overall journey, keeping your product's ranking steady until a pattern emerges.
Where to see the Amazon BSR for the products?
Imagine you're browsing through Amazon's vast selection, looking for a new gadget for your kitchen. You click on a product that catches your eye—a fancy blender, perhaps. Scroll down the page, past the enticing images and detailed description, until you spot the "Product Information" section.
There it is, nestled among the specs and details: the BSR. Let's say it's #50 in the Kitchen & Dining Room category. That means out of all the kitchen gadgets on Amazon, only 49 are selling better than this blender.
It's like being at a bustling market and seeing a sign that says "Top 100 Sellers," with your chosen blender proudly sitting at #50. It gives you a glimpse into how popular and in-demand the product is compared to others in its category.
How to use Amazon Best Sellers Rank to estimate sales?
Let's imagine you're exploring Amazon for a new book to read. You stumble upon one with a Best Sellers Rank (BSR) of #2,500 in the Books category. Now, you're curious about how well this book is selling.
Here's where the magic of BSR comes in: based on data and past trends, you estimate that a BSR of #2,500 equals roughly 600 book sales per month.
But hold on! Last month, the same book had a BSR of #5,000 and sold only 300 copies. However, back in the summer, its BSR was consistently around #500, and it was flying off the shelves with 1,200 sales monthly.
See, using BSR is like peering into a crystal ball to predict sales. It gives you a rough idea of a product's popularity based on its ranking. However, remember that BSR can fluctuate over time, so it's essential to consider historical data when making decisions about what to sell.
The Ways to Increase Your Amazon BSR
To skyrocket your Amazon Best Sellers Rank (BSR) and leave your competitors in the dust, follow these tried-and-true tips:
- Nail Your Product Images: Since customers can't physically touch your product, captivating images are key. Invest in high-quality visuals that highlight your product's features and benefits. Remember, better images mean higher conversions and a boosted BSR.
- Optimize Your Listing Copy: Maximize your product's discoverability and conversion rate by optimizing your listing with relevant keywords and compelling copy. Think of it as your digital storefront – make it irresistible to potential buyers.
- Add a Persuasive Video: Elevate your listing with a product video that brings your product to life. Videos offer a dynamic way to showcase its features and benefits, providing customers with a virtual experience that's as close as it gets to seeing it in person.
- Price Smartly: Develop a competitive pricing strategy that sets your product apart while still being fair within your category. Keeping an eye on your competitors' prices and adjusting accordingly can help drive sales and boost your BSR.
- Deliver Exceptional Customer Service: Happy customers are repeat customers. Provide top-notch service, respond promptly to inquiries and reviews, and go above and beyond to ensure a positive shopping experience. Satisfied customers are more likely to leave glowing reviews, further boosting your product's visibility and BSR.
With these winning strategies in your arsenal, you'll not only increase your sales but also climb the ranks on Amazon, ultimately achieving that coveted top spot in your category.
Get Alerts for Amazon Best Seller Ranking Changes
Stay ahead of the game by staying informed about changes in your Amazon Best Sellers Rank (BSR) with AmzMonitor. Monitoring your BSR is crucial for staying on top of your Amazon product listings and ensuring your business thrives.
Amazon listing changes can directly impact your sales and brand reputation, so it's vital to address them promptly. However, manually keeping track of all your products and their listings can be time-consuming and inefficient. That's where AmzMonitor comes in.
With AmzMonitor, you can effortlessly monitor the Amazon marketplace 24/7, receiving alerts for any changes in your product listings, including fluctuations in your BSR. These alerts enable you to respond quickly to any developments and take proactive steps to maintain your Amazon business's health and success.
Sign up for AmzMonitor today and enjoy a 14-day trial with no need for a credit card. Stay proactive, stay informed, and stay ahead with AmzMonitor.
Conclusion
In conclusion, mastering the Amazon Best Sellers Rank (BSR) can be the game-changer your Amazon FBA business needs. BSR serves as a vital indicator of your product's performance within its category, offering insights into sales trends and competition.
By understanding how Amazon calculates BSR and utilizing tools like AmzMonitor to stay informed about changes in your rankings, you can stay ahead of the curve and make informed decisions to optimize your product listings and boost your sales.
Additionally, leveraging strategies such as optimizing listing copy, pricing competitively, enhancing product images, adding persuasive videos, and delivering exceptional customer service can further elevate your BSR and propel your products to the top of their categories.
With dedication, strategic planning, and the right tools at your disposal, you can increase your sales, improve your brand reputation, and achieve that coveted top spot in your Amazon category. So, roll up your sleeves, dive into the world of Amazon BSR, and watch your business soar to new heights of success.